A Good Person Shouldn’t Feel This Way: Moralized Attitudes, Identity, and Self-Esteem

Abstract

Moralized attitudes are the attitudes that people construe as matters of right and wrong. In this study, we examine how moralized attitudes relate to how people evaluate themselves using the Attitudes, Identities, and Individual Differences (AIID) dataset—a survey of over 200,000 individuals asked to report their attitudes in one of 95 domains. In pre-registered analyses that were based on exploratory analyses of a subset of the data, we found that the specific attitudes that people moralize differ greatly from individual to individual and that moralized attitudes are more central to one’s identity than non-moralized attitudes. We also examined whether mental conflict between identity-central attitudes and gut feelings about the corresponding attitude objects would be related to lower self-esteem, finding mixed and weak evidence supporting that claim. Together, our findings indicate that the attitudes that people moralize are tremendously diverse and are reliably connected to a sense of self. At the same time, peoples’ self-esteem may be resilient to specific instances in which their gut feelings fall short of the attitudes that are central to their identity.