Abstract
This article has as objective to consider a management tool and planning of new products, for a toy of pedagogical matrix, with bases in the Management of the Design and the Intellectual property rights. Of investigative nature, it possesss as method open interviews and a boarding regarding the laws of the property right. It presents as resulted, the proposal of action for the Management of Design of the pedagogical toy, by means of a visuail model of planning of projects, and the respective actions in order to validate a new product with legal protection to guarantee its legitimacy
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