A Gestão da Inovação como prática: Contribuições do conceito de Gestão Ordinária

Abstract

Objective: to analyze the practices of ordinary management as a complement to the approaches of innovation management. Methodology/approach: an exploratory research was carried out through a bibliographic survey. Main results: ordinary management as an aid to innovation management approaches explains how individuals can do different activities in a collective and contextualized way to be able to carry out all the innovation work, and can give opportunities to the manager to conduct and reposition the activities that are carried out in the organizational routine. Theoretical/methodological contributions: this research presents a relevant discussion of how the daily work of the people who make up the organization allows to build a more integrated knowledge about all the processes that involve the complexity of innovation. Relevance/originality: the ordinary management can be a useful theoretical tool for understanding innovation management in practice and taking a new look at understanding the organization and its interactions, considering it as a process, where the different ways of doing and the knowledge of individuals is important for the real work of innovation. Social/management contributions: the relationship between innovation management and ordinary management approaches gives greater attention to the work of individuals in innovation processes and considering the idiosyncrasies present in the organizational environment of peripheral contexts.