Abstract

Citizen science has the potential to expand the scope and scale of research in ecology and conservation, but many professional researchers remain skeptical of data produced by nonexperts. We devised an approach for producing accurate, reliable data from untrained, nonexpert volunteers. On the citizen science website www.snapshotserengeti.org, more than 28,000 volunteers classified 1.51 million images taken in a large‐scale camera‐trap survey in Serengeti National Park, Tanzania. Each image was circulated to, on average, 27 volunteers, and their classifications were aggregated using a simple plurality algorithm. We validated the aggregated answers against a data set of 3829 images verified by experts and calculated 3 certainty metrics—level of agreement among classifications (evenness), fraction of classifications supporting the aggregated answer (fraction support), and fraction of classifiers who reported “nothing here” for an image that was ultimately classified as containing an animal (fraction blank)—to measure confidence that an aggregated answer was correct. Overall, aggregated volunteer answers agreed with the expert‐verified data on 98% of images, but accuracy differed by species commonness such that rare species had higher rates of false positives and false negatives. Easily calculated analysis of variance and post‐hoc Tukey tests indicated that the certainty metrics were significant indicators of whether each image was correctly classified or classifiable. Thus, the certainty metrics can be used to identify images for expert review. Bootstrapping analyses further indicated that 90% of images were correctly classified with just 5 volunteers per image. Species classifications based on the plurality vote of multiple citizen scientists can provide a reliable foundation for large‐scale monitoring of African wildlife.

Highlights

  • Modern citizen science, the engagement of the general public in the process of science, has enormous potential to expand the scope and scale of research in ecology and conservation

  • Integrating volunteer effort and emerging technologies expands the range of possibility in both basic and applied research.broad-scale implementation of citizen science for research is hindered by concerns about data quality

  • Snapshot Serengeti is hosted by the Zooniverse citizen science platform, which engages 1.5 million volunteers worldwide to participate in a broad array of projects

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Summary

Introduction

The engagement of the general public in the process of science, has enormous potential to expand the scope and scale of research in ecology and conservation. These fields have long benefited from volunteer contributions to, for example, the Audubon Society’s Christmas Bird Count, which dates back more than 100 years (Silvertown 2009). Many professional researchers are skeptical of data produced by nonexperts, which lowers publication rates and grant funding of citizen science projects (Foster-Smith & Evans 2003; Dickinson et al 2010; Bonter & Cooper 2012). Individual contributors can be measurably worse than trained professionals (Foster-Smith & Evans 2003; Galloway et al 2006; Delaney et al 2007; Gardiner et al 2012), solutions are available for assuring quality control of volunteer data

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