Abstract
This paper explores the development and implications of a single structural model of creative process presented within the framework of general systems theory. A brief review of the traditional reductionist approaches (person, process, product, and environment) to the analysis of creative activity is given together with a short description of the phases or stages which characterize the development of new or novel ideas. A single, topographical, behavioural “map” of creative process is presented using catastrophe theory as a basis for the unification of orthodox representations of creativity. Creative behaviour is viewed as a central issue in the healthy response of the species to environmental and phylogenetic change, and critical to the emerging evolution of human consciousness.
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