Abstract

With the rapid development of Internet of Things (IoT), big data analytics (BDA) has gradually stepped into the spotlight of IoT research. However, existing research mostly focused on improving the efficiency of data mining, the wishes and profits of the participants in BDA are largely ignored. In real systems, it is always supposed that the IoT data owners accept the big data analytics in IoT (BDA-IoT), the theoretical modeling of BDA-IoT is needed to be constructed urgently. In this paper, aiming to provide theoretical modeling of the practical application of BDA-IoT, we prove the feasibility of participants voluntarily participating in BDA-IoT for the first time. Subsequently, a non-cooperative game theory model with incentive and payment mechanisms is constructed, and the multi-parties interaction process in BDA-IoT is simulated. The overall benefits of all participants are then discussed, the rationality and feasibility of our study are proved. Simulation results show the feasibility of our model in improving the benefits of all stakeholders in a non-cooperative game, and the best choice for all participants is to accept BDA-IoT.

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