Abstract
With the quick development of mobile commerce, lacking of trust and security is becoming a big obstacle to the development of the mobile commerce. In this paper, the reliability and security problem of mobile commerce, especially trust evaluation model in its operation are studied, and a trust evaluation model based on fuzzy mathematics is proposed. Then in order to gain a comprehensive trust value of the whole mobile commerce, the fuzzy recommend and combined algorithm is presented. Lastly the proposed model is verified by an example. Keywords-mobile commerce; information security; trust evaluation; fuzzy mathematics
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