Abstract
Paper aims Presents a new group decision approach for circular business models (CBMs) prioritization based on circular economy (CE) principles and indicators. Originality It was not found in the literature quantitative approaches to indicate which CBMs can be prioritized towards CE implementation. Research method Fuzzy AHP is applied to calculate the weights of the CE principles. Fuzzy TOPSIS is used to rank the CBMs. A pilot application demonstrates the applicability of the proposed approach. Main findings To perform equally on all dimensions of the circularity indicators, recovery by-products have a greater impact on CE implementation. Focusing on economic indicators, Product as a Service and Recovery By-Products should receive priority. Focusing on social indicators, Product as a Service is the most recommended CBM. Implications for theory and practice It was identified the CBMs that are most suitable for performance improvement regarding CE implementation, according to the organization’s dominant CE principles.
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