Abstract
The trend of playing online games as an online entertainment has rapidly proliferated worldwide. This paper examines critical factors related to the selection of online games. Taking content design and operations management into account, we identified 15 constructs in the literature survey. The fuzzy Delphi Method is used to evaluate the primary criteria collected from 20 heavy players in Taiwan and the Fuzzy Analytic Hierarchy Process employed to calculate the weights of these criteria so as to establish a fuzzy multi-criteria model of online game selection. The results indicate the greatest weight being placed on the dimension of online game selection, and the 11 critical criteria related to online game selection were: (1) scenario, (2) graphics, (3) sound/light effects, (4) interface, (5) access, (6) interactivity, (7) security, (8) reliability, (9) responsiveness, (10) assurance, and (11) empathy. This study may have a contribution to make in terms of understanding how online game companies can reinforce content design and operation quality in an attempt to achieve competitiveness.
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