Abstract
The sharing economy has become an important issue in recent years. Many researchers have paid attention to its application around the world. The sharing of bikes, as one of the major applications of the sharing economy, has shown its advantage in the realm of environmental protection and low energy consumption. However, bike-sharing system has encountered problems in certain regions. This arouses the concern about the sustainable development of the bike-sharing system. This research focused on the failure case of oBike in Taiwan. This research used text mining and fuzzy association rules mining methods to evaluate Taiwan’s public opinion about the oBike in order to verify the reasons for oBike’s failure in Taiwan. This study also made a comparison between the bike-sharing system in Mainland China and Taiwan. The research results explored the factors of oBike’s failure in Taiwan and showcased the problems of bike-sharing systems in different regions. The research results also offer useful information for bike-sharing companies and the authorities concerned in order to develop a sustainable bike-sharing system.
Highlights
IntroductionThe bike-sharing system has become a non-polluting public travel means
The bike-sharing system is an important application of sharing economy, and it is considered an effective method of reducing air pollution, greenhouse effects, and energy consumption
The study analyzed the Chinese text on the social media web discussion boards
Summary
The bike-sharing system has become a non-polluting public travel means. Many cities have proposed the usage of bike-sharing system as a means of connection between residential areas and public transportation hubs [1]. The bike-sharing system as a transportation means can be traced back to 2008, and is referred to as the way to solve the last mile problem [2]. In China, Chile, Brazil, New Zealand, South Korea, Taiwan, and the United States, public bike-sharing system began to take shape and became an important form of infrastructure in major cities of these countries [3]. Many related policies were introduced in order to promote the bike-sharing system as an environmentally friendly way of urban transportation [4]. Previous literature indicates that the barriers to the bike-sharing system include the convenience and safety concerns, mandatory helmet legislation, and lack of an immediate sign-up process [5]
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