Abstract
Recently the competition between firms is transforming from “firm vs. firm” to “ecosystem vs. ecosystem”. To fulfil the personalized customer requirements for a high-quality product-service in the age of servitization and sustainability, it is difficult for an individual actor to realize it. The product-service system (PSS) is naturally an integration of product and service. The final product-service of PSS that depends on a tangible product and intangible service, calls for value co-creation of multi-stakeholders. However, most existing related works have investigated PSS from the perspective of a supply chain or network, PSS in the view of an ecosystem of multi-stakeholders lacks sufficient exploration, especially the topic on the relationship between product-service and stakeholders. To fill the gap, this paper proposed a framework for the PSS ecosystem with quality function deployment (QFD) and fuzzy analytic network process (fuzzy ANP) to determine the stakeholders by clarifying the relationship between the final integrated product-service and stakeholders. Firstly, the PSS ecosystem structure was presented, including the stakeholders. Secondly, a model with the three-stage fuzzy ANP-QFD approach to determine stakeholders was employed. Thirdly, the specific process of the three-stage approach was presented. An illustrative case study of the automobile aftermarket was presented to verify the proposed model and approach. Discussions and future directions concluded this paper.
Highlights
The product-service system (PSS) is an integrated product-service offering that delivers value to customers
They are influenced by large amounts of quality characteristics (QC), such as functionality, availability (i.e., engineering characteristics (ECs) termed by literatures) in the quality bill of materials (QBOM), which means the relationship of quality characteristics
This research takes a step further, the aim of this paper is to explore the relationship between customer requirements (CRs) and stakeholders by integrating three phases focusing on product-service quality from the perspective of ecosystem
Summary
The product-service system (PSS) is an integrated product-service offering that delivers value to customers. In recent years, it is difficult for an individual actor to fulfil the customer requirements for an integrated high-quality product and service. It is difficult for an individual actor to fulfil the customer requirements for an integrated high-quality product and service It calls for value co-creation of multi-stakeholders from the perspective of an ecosystem [1,2,3]. The QC can be divided into two categories, namely product-related QC and service-related QC They are influenced by the product components in product-BOM and service components in the service-BOM. The product components and service components are related to multi-stakeholders, who play an important role in PSS innovation and performance [5]
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