Abstract
To analyze the effect of customer enterprises’ behavior on freight transport markets with various products, a bi-level programming model for freight pricing is developed. The transport companies make decisions in the upper level, a large number of customer enterprises make decisions at the lower level. Cumulative prospect theory is adopted to depict customers’ bounded rationality. The complex network model is introduced to construct the interactions among customer enterprises where the changes in their risk attitudes are depicted by dynamic evolution of their heterogeneous reference points. The existence of the generalized Nash equilibrium is proved and verified. A comparison of the optimal solutions of the new model and the traditional logit based choice model is conducted. The results show that (1) the new model fully embodies the characteristics of cumulative prospect theory and can also improve customers’ utility; (2) the equilibrium freight price and the total profits of transport companies increase with increases in the customers’ interaction intensity.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
