Abstract
Purpose and/or objectives: This paper presents a framework to investigate money attitudes and materialistic values. The conceptualization of the framework is guided by a critical review of literature. The intention is to provide a framework that will be useful to examine how various childhood family experiences influence later-life consumption orientations. Problem investigated: The differences in family resources represent one of the biggest distinctions between an intact and a disrupted family. The underlining question is whether children raised in disrupted families will experience lower levels of family resources (economic and emotional) and find the experience stressful. If so, will these experiences influence them to adopt conservative money attitudes and be less materialistic or will they symbolically value money and be more materialistic? Design/methodology/approach: The development of a framework requires a critical review of secondary sources. The literature review is based on theories that provide an explanation of how childhood family experiences can affect the development of materialistic values and money attitudes. The secondary sources require careful scrutiny of journal articles, dissertations and essays in a number of libraries to provide more scholarly insight into the concepts and to assist in the conceptualisation of the framework. Findings and/or implications: Four main theories were found useful in conceptualizing the framework. They are Ryan and Deci's (2000) self-determination theory, Maslow's (1943) human need theory, Wicklund and Gollwitzer's (1982) symbolic self-completion theory and the life course theory contextualized by Moschis (2007). However, in line with Moschis' (2007) realization, the perspectives of the life course theory were found to be multi-disciplinary, multi-theoretical and thus innovative. They would therefore form the main theoretical guide for the design of the framework. Originality and/or value of the research: The paper provides a framework to investigate the moderating effect that money attitudes can have on how childhood family experiences influence later-life materialistic values. This proposed framework may form the building blocks for a number of empirical studies especially as the life course approach in studying consumption orientations is innovative and multidisciplinary. Conclusion: The framework includes as independent variable, childhood family structure. Depended variables are perceived level of family resources, stress and materialistic values. Money attitudes are regarded as moderating variables.
Highlights
TO THE RESEARCHMaterialism has become a lifestyle that appears to be an integral part of modern day living (Watson, 2003)
The importance of childhood experiences in shaping later-life behaviour had long been acknowledged (Ward, 1974), consumer researchers have only begun to assess the implications of childhood family experiences on consumption orientations
Manolis & Tanner, (2006); Rindfleisch et al(1997) and later other researchers such as Benmoyal-Bouzaglo & Moschis (2009 and 2010); Roberts, Manolis & Tanner (2003) and Roberts et al (2006) adopted the life course approach and found that individuals who were reared in disrupted family structures scored higher in materialism and compulsive buying behaviour
Summary
Helen Duh: School of Business and Finance, University of the Western Cape Miemie Struwig: Director School of Management Sciences, Nelson Mandela Metropolitan University Eileen Mazibuko: Department of Business Management,Nelson Mandela Metropolitan University
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