Abstract
This study presents the framework of developing mobile gamification for conducting application on health promotion. The method is composed of four phases adapted from the spiral model: objectives determination for enhancement of positive health; core game flow and mechanics definition; development, test and evaluation; and the next iteration plan. To evaluate the frame-work, we developed Camt comic run application to provide a practical method to select the suitable game elements (leaderboard, score point, map progress bar, inventory and randomness) and validation by Game Experience Questionnaire (GEQ): Four weeks with 40 participants were to investigate the outcome of the application which was divided into two stages. Week 1 and Week 2 were the baseline stage collecting behavioral information of participants. In the second stage – Week 3 and Week 4 – the participants were divided into two groups: the ones who use our application and those who don’t. The results showed that gamification drove the engagement and motivation of participants who had not reached the standard guideline. The data showed significance mostly in participants who had less physical activity than physical activity guidelines at least 150 min/week and average increase physical activity rate from baseline.
Highlights
Most people do not recognize the public health guidelines and benefit of recommended levels of physical activity
Physical activity such as running in Thailand has been reported by the Thai Health Promotion Foundation, the number of Thai people has increasingly preferred running and marathon as a choice of exercise, and the numbers of runners have grown to over 15 million in 2018 from 12 million surveyed in 2016
The popularity of marathon running has been on the rise, it still didn’t reach the goal, the Thai Health Promotion Foundation is still concerned about the Thai people to increase physical activity in more than 50% of the population
Summary
Most people do not recognize the public health guidelines and benefit of recommended levels of physical activity. A recent study for worldwide trends in insufficient physical activity from 2001 to 2016 including data from 1.9 million participants across 168 countries summarized that 27.5% of adults were not sufficiently physically active [3]. Physical activity such as running in Thailand has been reported by the Thai Health Promotion Foundation, the number of Thai people has increasingly preferred running and marathon as a choice of exercise, and the numbers of runners have grown to over 15 million in 2018 from 12 million surveyed in 2016. The popularity of marathon running has been on the rise, it still didn’t reach the goal, the Thai Health Promotion Foundation is still concerned about the Thai people to increase physical activity in more than 50% of the population
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