Abstract

The study aimed at identifying the degree of applying the visual management strategies and the obstacles of applying them in the public universities in Riyadh region in light of the vision of the Kingdom in 2030. In addition, it aimed at identifying the statistical significance differences on the implementation of the visual management strategies from the point of view of department heads according to the variables of gender, Years of service). The researcher followed the descriptive approach. The study community is composed of all department directors at the public universities in Riyadh, specifically King Saud University, Princess Norah Bint Abdul Rahman University, and Saudi Electronic University. The sample of the study was limited to a randomly selected sample of 137 department heads in the public universities under study. The tool consisted of a two-pronged questionnaire, namely the degree of application of the visual management strategies. It includes three sub-axes (rules of operation, disinfection, and elimination of waste), the second axis: obstacles to the implementation of visual management strategies. The results of the study came out with a number of results, the most important of which were: After the implementation of the business rules strategy, a total average of (3.74 of 5) was achieved with a grade of (large), followed by the clearance strategy with an average of (3.61 of 5) (3.53). The results indicated that there were statistically significant differences between the respondents' responses to the implementation of the visual management strategies of the heads of departments In the universities in question are due to the variables (gender, female favor, In addition to the number of years of experience and for the benefit of their experience 5 years than less. In addition, there were statistically significant differences between the responses of the sample members on the obstacles of visual administration in the heads of departments at King Saud University, Princess Nora University, In the Riyadh region in view of the vision of the Kingdom in 2030 due to the gender variable. And for the benefit of males. There were no statistically significant differences between the responses of the sample members on the obstacles of visual administration in the heads of departments due to the variable (years of experience, qualification). In the light of the results, a set of recommendations and proposals were presented to activate the implementation of the visual management strategies in the public universities in Riyadh and other Saudi universities in light of the vision of the Kingdom in 2030.

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