Abstract

A supply chain consists of all activities and facilities performed to fulfil customers’ requests. It involves not only the manufacturer and suppliers, but also transporters, warehouses, retailers, and even customer themselves. Recent researches and practices show that the focus of supply chain discussion has been moving from modelling supply and movement of tangible materials in manufacture to more general models on partnership, relationship, networks, value creation and value constellation. However, the nature of supply chain that involves many players to serve customer suggests that a supply chain should have a strong service-oriented foundation to make the supply chain as competitive advantage. In line with that, it is suggested that the emerging service dominant logic concept is suitable to be incorporated in supply chain management. Previous researches have provided the gap exists between supply chain and service-dominant logic on one hand and conceptual conformity between both concepts on the other hand. This research aims to provide a conceptual framework, which is proposed to examine a supply chain system in service dominant logic perspective to improve its performance.

Full Text
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