Abstract

Existing research on intrasexual competition focuses on the tactics of self-promotion and competitor derogation. In this paper we expand upon these two tactics by developing a framework in which the performers of a competitive action, and their roles, are identified. Using the framework, it is possible to identify nine variations of promotion, and similarly, nine variations of derogation, as potential competitive acts. While only a simplified framework is presented, and one that only considers a single competitor, the framework combines the previous views of promotion and derogation and elaborates upon these views. The framework provides a means by which phenomena such as social comparison and assortative mating can be described, and thus shows merit as a tool that researchers can use to elucidate and integrate the elements of intrasexual competition.

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