A Framework for Enhancing Competitive Intelligence Capabilities using Decision Support System based on Web Mining Techniques

Abstract

Nowadays Competitive Intelligence (CI) represents one of the most important pieces in strategic management of organizations in order to sustain and enhance competitive advantage over competitors. There are some studies that claim that a successful strategic management is influenced by the accuracy of external environment’s evaluation and, in the same time, in order to have correct and complete business strategies it is necessary to be sustained by competitive advantage. But till at the beginning of ’80 the things were totally different. This paper will present the evolution and the objectives of CI, the results of using CI in organizations and how can be improved the CI process using tools and techniques provided by business intelligence (BI). The study will propose a framework of a decision support system based on web mining techniques in order to enhance capabilities of organization’s competitive intelligence.