Abstract

The transition towards zero-carbon emissions represents a critical imperative in combating climate change and promoting sustainable development. This master thesis project explores the feasibility of achieving zero-carbon emissions through the widespread adoption of electric vehicles (EVs). Framed within the context of entrepreneurship and innovation, the study examines the current trends, challenges, and opportunities surrounding EVs and green energy initiatives. A comprehensive literature review highlights the environmental, performance, and cost-related disparities between EVs and traditional gasoline-powered vehicles, while also identifying key barriers to adoption such as range anxiety and infrastructure limitations. Employing a mixed-methods approach, the research synthesizes secondary and primary data sources to propose strategic interventions aimed at accelerating EV adoption, including the establishment of residential charging stations, mobile EV charging units, and discounted charging infrastructure. Furthermore, the study advocates for the development of a centralized application to streamline EV charging accessibility and utilization. By addressing these challenges and implementing targeted solutions, this thesis underscores the pivotal role of innovation and collaboration in realizing a future powered by zero-carbon emissions through electric mobility.

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