Abstract
Web sites allow the collection of vast amounts of navigational data – clickstreams of user traversals through the site. These massive data stores offer the tantalizing possibility of uncovering interesting patterns within the dataset. For e-businesses, always looking for an edge in the hyper-competitive online marketplace, the discovery of critical edge sequences (CESs), which denote frequently traversed sequences in the catalog, is of significant interest. CESs can be used to improve site performance and site management, increase the effectiveness of advertising on the site, and gather additional knowledge of customer behavior patterns on the site. Using web mining strategies to find CESs turns out to be expensive in both space and time. In this paper, we propose an approximate algorithm to compute the most popular traversal sequences between node pairs in a catalog, which are then used to discover CESs. Our method is both fast and space efficient, providing a vast reduction in both the run time and storage requirements, with minimum impact on accuracy.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
