Abstract
The purpose of this study is to develop a model of public golf course choice intentions. Specifically, this study examines the attributes thought to influence the choice of public golf courses by U.S. golfers. Regression analysis is employed to investigate whether a group of attributes, which constitute four golf course factors, exert a significant influence on public golf choice intentions. These attributes are the four linear combinations (i.e., factors) of the 17 attributes derived from Factor Analysis. Public golf course choice intentions is found to be a function of the accessibility of the course, the physical attributes of the course itself, the other individuals directly and indirectly influencing the golfer, and the extra facilities available to the golfer at that course. As such, no one set of attributes can fully explain choice intentions. In other words, golfers utilize several attributes when selecting a public golf course.
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