Abstract
Survey data from 311 garden centers, landscapers, and combined garden center/landscaping firms in selected western US trade centers were factor analyzed. Six first-order factors of product and service attributes were identified: plant selection, product information, supplier services and knowledge, advertising and promotion, plant quality, and ordering services. These six first-order factors were collapsed into three second-order factors: buyer-oriented services, buyer perception of supplier reputation, and sales support. These classifications of plant supplier attributes can be incorporated by the astute supplier into a successful business strategy. © 1993 John Wiley & Sons, Inc.
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