Abstract
This study provides an initial analysis of the key determinants of tourism in Sicily. In doing so, it responds to the general lack of a scientific approach in the study and management of tourism in Sicily. By mixing a gravity approach and system dynamics methodology, the attractiveness of Sicily is examined, taking into account both structural and promotional aspects that might affect tourism demand. The results strongly suggest that the island's natural and cultural resources, the road infrastructure and the urban environment are important determinants of tourism demand in Sicily. The findings may be useful for local authorities involved in the development of tourism, and represent a starting point for further research dealing with future trends.
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