Abstract
Internet of Things (IoT) is a relatively new technology innovation that will give a huge influence to consumers’ daily life. This research aims to explain the consumer attitude and behavioral intention of IoT service based on the dual-factor theory and technology paradox theory. A path analysis was conducted to evaluate the causal relationships of the model. Causal relationships help us to understand, predict, and plan. Overall, the empirical findings suggest that satisfiers give positive influences to satisfaction. However, the negative relationships between dissatisfiers and satisfaction are not supported in general. Finally, the results don’t support the use of the technology paradox theory as an explainer in the context of IoT service. This research encourages the researcher to pay more attention to the complex attitude of consumer who consider IoT service adoption.
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