Abstract
The evaluation of real estate assets is currently one of the main issues addressed by territorial marketing strategies with a view to developing competitive cities. Given the complexity of the real estate market, it's hard to identify a priori the factors that constitute a city's competitive capacity to attract investments to this market. In this paper we design an integrated complex evaluation model able to map out and encapsulate the multidimensional spectrum of factors that shape the attractiveness each investment destination. The methodological approach is then illustrated through application of the model to a real-world case of investment choice in the residential sector of the city of Naples.
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