Abstract
The award-winning indie video game Chinese Parents, developed by a mainland China-based studio, has gained significant popularity among both Chinese and Western players owing to its unique narrative and representation of contemporary mainland China. Some of these in-game representations include the strict parenting style, academic pressure on Chinese children, unique Chinese school culture and popular Chinese internet memes. This article applies compositional interpretation, as well as the framework of iconology in visual culture to analyse the representation of contemporary mainland China from a video-game-context graphic communication perspective. Examples of character portraits, background scene illustrations, biaoqingbao meme application and supporting visual elements are selected and analysed to demonstrate how the game incorporates contemporary Chinese culture into the visuals, while also challenging and playing into existing clichés of Chinese culture.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
