Abstract
During the past two decades, the international wine industry has undergone a 'seismic shift'. Old World producers no longer dominate production, export and marketing of wine to the extent that they once did. Instead, New World producers such as California, South Africa, Australia and New Zealand have successfully married production, management, marketing and innovation to emerge as a new force on the global wine landscape. It is the innovation supports within these selected New World industries that this short communication seeks to document, in order to highlight different approaches and outcomes and how they may or may not contribute to an innovative culture.
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