Abstract
In 2019, for the first time in about 1000 years, a group of transgender individuals walked amidst a group of patriarchal all-male monastic orders as part of a ritualistic procession culminating in a royal bath in a holy river in India. This paper uses this context to study institutional entrepreneurship from the perspective of competing discourses emerging in the process, and marginal actors (as opposed to central actors in the institutional field) shaping the dominant discourse. The paper proposes a multi-level multi-institution discursive model of institutional entrepreneurship and identifies two categories of institutions that emerge during the process: legitimizing institutions (passive), that actors use for sensemaking to craft the discourse, and enabling institutions (active), which the actors engage in sensegiving for through the created discourse.
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