Abstract
In this paper, we present a member-centred virtual and physical unification digital museum (MVPU-DM) service framework for the construction of a holistic, practical and sustainable service model based on the unification of content, service and member resources from both virtual and physical spaces. This model can be applied to provide benefits and personalisation services for loyal members and to strengthen the promotion and marketing performance of museums. This member-centred virtual framework consists of three layers: the unified resource management, member-centred service linkage and personalisation service, and the member-oriented virtual/physical hybrid service layers. A practical case of such a digital museum project in the National Museum of Natural Science, Taiwan is presented to demonstrate the concrete feasibility of the proposed framework. The sustainability issues and gap analysis are also discussed in this research.
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