Abstract

Conceptual metaphors since the reform and opening up in China in political discourses in Zhejiang provincial government work reports are taken as the research corpus for studying their usages diachronically in order to find out the development trends of various kinds of political metaphors in different historical periods and to explore the way of the local government changing the constructions and forms of the conceptual metaphors according to the social development in Zhejiang. Based on these analyses, the governance strategies and the social implications conceived in the metaphor phenomenon including social psychologies, values, morals, laws, economies, beliefs and citizens’ living styles are discussed.

Highlights

  • In the past first session of the 12th National People’s Congress of Zhejiang Province, the acting governor Li Qiang delivered a government work report of Zhejiang province which established the goals to construct a modernized province in the following 5 years with prosperity both materially and spiritually

  • Conceptual metaphors since the reform and opening up in China in political discourses in Zhejiang provincial government work reports are taken as the research corpus for studying their usages diachronically in order to find out the development trends of various kinds of political metaphors in different historical periods and to explore the way of the local government changing the constructions and forms of the conceptual metaphors according to the social development in Zhejiang

  • The governance strategies and the social implications conceived in the metaphor phenomenon including social psychologies, values, morals, laws, economies, beliefs and citizens’ living styles are discussed

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Summary

Introduction

In the past first session of the 12th National People’s Congress of Zhejiang Province, the acting governor Li Qiang delivered a government work report of Zhejiang province which established the goals to construct a modernized province in the following 5 years with prosperity both materially and spiritually. Over the years Zhejiang provincial government work reports are made for reviewing achievements, summarizing experiences, defining the future development directions of Zhejiang by governors. It has features of regionalism, historicity and timeliness and reflects the political spirit and social culture in Zhejiangeffectively. As a rhetorical device and cognitive tool, is widely adapted in all walks of people’s life including politics For it expresses abundant political implications with the simplest language forms, has been commonly used in political discourses like work reports. The existing researches lingered over the analysis of the metaphor phenomena without exploring the social and cultural roots including social psychology, values, morals, laws, economy, and belief conceived in the language phenomenon. The governance strategies and the social implications conceived in the metaphor phenomenon including social psychologies, values, laws, economies and citizens’ living styles will be discussed

Research Corpus
Categories of Political Metaphors
Diachronic Changes of Political Metaphors
War Metaphors
Travel Metaphors
Construction Metaphors
Agriculture Metaphors
Fighting Metaphors
Medical Metaphors
Findings
Conclusion

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