Abstract
Cyberbullying is a focal issue of public concern. This study focuses on cyberbullying and innovatively introduces text sentiment analysis techniques into the research of specific social behaviors. Through this technique, a research framework for a cyberbullying scale in social media will be designed to explore the dissemination mechanisms and characteristics of cyberbullying in Chinese social media, and to develop a cyberbullying scale that is in line with the cultural background and characteristics of Chinesespeaking countries.
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