A descriptive framework of the design process from a dual cognitive-engineering perspective

Abstract

This article proposes a new descriptive framework, which we label as the “ideation framework” (IF), of the design process from a dual cognitive-engineering perspective, partly based on existing frameworks from both fields and previous work by the author. The framework is for the ideation or front-end phase of the product development process, representing the interface between cognitive psychology and engineering design. Three domains – inspiration, decomposition, and integration – and three spaces – problem-space, idea-space, and concept-space – are the elements of the framework. The iterative flow of the engineering design process passes through the three domains in a semi-controlled way, through a sequence of specialization and generalization process loops in and between the spaces. An empirical descriptive examination of the ideation process is performed using designers with limited design experience. The designers were faced with a design problem that they had to solve in a limited period of time. Their designs were analyzed, and a post-exercise interview was done to uncover each of the participants' design process. The empirical work indicates these designers worked in a manner largely consistent with the IF.