Abstract
The aim of the paper is to derive potential Korean exports to major African countries. Park (2001) adopted conventional RCA and MCA techniques to evaluate the relative performance of Korean exports to draw up a list of recommendable exports to Africa. We improve Park's results in two ways; first, we develop a new indicator reflecting the characteristics of the African market, which was ignored in the former analysis, and second, we derive the RCA and MCA values of Chinese and Japanese exports to Africa and compare them with those of Korean products. The final list of Korea's potential exports to the African market is carefully derived and we find that competing with Japanese exports rather than Chinese ones is a more appropriate strategy for amending Korea's record of underperforming exports to Africa.
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