Abstract
Online shopping or e-shopping has increased extremely in the past few years in India. Kolkata (West Bengal) is not so far behind. Lot of Online portals has been launched in india (like ebay, Amazon, Flipkart, Jabong, Myntra, Snapdeal etc.) and they have given a lot of opportunity and facility to buy products easily. It has improved the lifestyle of people in the country. Consumers tend to be attracted by the offers on the online shopping portals. This has resulted in increased impulsiveness among the buyers online. The study is an attempt to understand the effect of spontaneity among online buyers. For this research, online shoppers from Kolkata City were taken. The study indicated the fact that various factors contributed to the impulsiveness among buyers while they do online or e-shopping. Amongst them, unplanned tendency, online shopping mood and online shopping experience were identified as major factors. Demographic factors like age, gender, income and occupation of shoppers were also analyzed to know its effect on e-shopping spontaneous behaviour.
Highlights
The whole world has already been converted into a virtual world
There is a lack of evidence, what is the effect of demographic factors on buying spontaneity among online shoppers? This study is done to examine such effect
From the above literature survey, the sole identified objective of this study is to identify the factors of buying spontaneity among online shoppers of Kolkata city
Summary
The whole world has already been converted into a virtual world. People, institutions and organizations, all are doing their work virtually. It is, at present, heavily leaning on the internet and mobile phone revolution to fundamentally alter the way businesses reach their customers. At present, heavily leaning on the internet and mobile phone revolution to fundamentally alter the way businesses reach their customers While in countries such as the US and China, e-commerce has taken significant strides to achieve sales of over 150 billion USD in revenue (the chart extracted from internet) , the industry in India is, still at its infancy. Calculations based on industry benchmarks estimate that the number of parcel check-outs in e-commerce portals exceeded million in 2013 This share represents a miniscule proportion (less than 1%) of India’s total retail market, but is poised for continued growth in the coming years. There is a lack of evidence, what is the effect of demographic factors on buying spontaneity among online shoppers? This study is done to examine such effect
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Journal of Technology Management for Growing Economies
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
