A Delphi Study to Determine Innovation Orientation Survey Items for Undergraduates in Malaysian Public University

Norfarah Nordin,Mohd Ali Samsudin,Ahmad Nurulazam Md Zain

doi:10.5539/ass.v11n27p132

Abstract

This research aims to produce innovation orientation survey items for quantitative research use in the context of undergraduates in Malaysia. The hypothesized model of innovation orientation consists of creativity, innovation motivation, entrepreneurial orientation and entrepreneurial self-efficacy constructs. These five constructs was established employing comprehensive literature reviews. 24 items was adapted and three rounds of Delphi study were conducted to validate them. Participants were 20 Malaysian higher education institutions’ academicians. The initial 24 items to measure the five constructs went through refinement and contextualization to conceive innovation orientation for undergraduates’ survey. Consensus achieved after three rounds of Delphi study. The qualitative comments written by the participants was collected, coded and changes made were translated into the 24 items until the quantitative result for all items received moderate and high level of agreement.

Highlights

There is a need to have a generic and appropriate innovation orientation items measure for undergraduates in Malaysia
This is because the item measures for innovation orientation in business are conceived for application in company and profit-making
Twenty lecturers who are experts in various fields in Malaysian higher education institutions were participated throughout the three rounds of the Delphi study

Summary

Introduction

Items for innovation orientation in higher education institutions context is currently not present. Most of the innovation orientation item-measure available was designed for businessman and entrepreneur. To directly adapt innovation orientation that is readily available to be employed into undergraduates setting may leads to inaccurate findings. This is because the item measures for innovation orientation in business are conceived for application in company and profit-making. This research seeks to conceptualize the items for innovation orientation questionnaire in Malaysian higher education setting. Conceptualization of items for undergraduates’ innovation orientation is the central phenomenon of research

Objectives

Methods

Conclusion