Abstract
ABSTRACT This case allows students to apply managerial accounting concepts and analytical skills to solve a new, relevant, and ambiguous problem. Using the COVID-19 pandemic as the backdrop setting, this case takes students on a roller-coaster ride as they help a CEO of a high-tech startup company cut costs and increase sales to weather a highly uncertain and financially precarious environment. Based on a past budget report, students incorporate uncertainty into the planning process and provide managerial accounting insights to the CEO to make decisions as the company changes its business model in response to the pandemic. They analyze costs, revise the budget, predict cash runway under different scenarios, and integrate nonfinancial considerations with quantitative analysis in the decision-making process. JEL Classifications: L21; L26; M13; M41.
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