Abstract

AbstractThere has been near exponential increase in the use of images and video on various Social Media platforms in the last few years, in place of or in addition to the use of plain text. Automated sentiment analysis, at its core, is the capturing of human emotion by machine - the addition of image and video to social media output had made this already challenging task even greater. In this paper, we propose a multimodal, decision-level based approach to sentiment analysis (SA) of Twitter feeds. The solution proposed and outlined in this paper, combines the sentiment analysis scoring of not just text-based output but integrates SA scoring generated from analysis of image captions. For our experiments, we focused on politics and on two political topics (Trump/Brexit) that are generating a lot of discussion and debate on Twitter. We chose the political domain given the power that Social Media has on possibly influencing voters (https://www.theguardian.com/technology/2016/jul/31/trash-talk-how-twitter-is-shaping-the-new-politics) and the ‘strong’ opinions that are expressed in this area.KeywordsMultimodalitySentiment analysisImage captioningTweets

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