A decision modeling approach for smart e-tourism data management applications based on spherical fuzzy rough environment

Abstract

The technology deployment in smart e-tourism brings high potential in terms of customer data, events, reservations, and others. It acts as an effective and personalized guide to aid travelers. There is an increasing variety of smart e-tourism apps with multiple categories and criteria, but in terms of decision making, this presents a multicriteria complex problem to determine the best app from a group of available options with high criteria subjectivity. Literature reviews have evaluated and modeled the existing smart e-tourism apps alternatives, but informational uncertainty remains. The fuzzy sets and Multi-Attribute Decision Analysis (MADA) were used to handle the subjectivity issue. However, this process includes levels of uncertainty, which affects the decisions made and still an open issues. Spherical fuzzy rough sets (SFRSs) environment are useful in this situation for resolving fuzziness and ambiguity. This paper proposed a decision modeling approach for smart E-Tourism data management applications based on SFRSs environment. For methodology: firstly, a decision matrix is adopted for 5 different categories of Smart E-tourism’s system applications on the basis of the integrated 12 evaluation criteria. Secondly, a new formulation and development formulating a new extension of FWZIC, called a Spherical Fuzzy Rough-Weighted Zero-Inconsistency (SFR-WZIC), for weighting the smart key concept attributes involved in modeling smart e-tourism, whereas a new formulation and development for a new extension of FDOSM, called a Spherical Fuzzy Rough Decision by Opinion Score Method (SFR-DOSM), for modeling the applications of smart e-tourism per each e-tourism category; then, the new developments are integrated. The proposed methods were evaluated using systematic ranking and sensitivity analysis.