Abstract
Improving the product development processes is critical in the competitive business environment, where customers are the main focus. Codevelopment of products have been gaining importance. The objective of this paper to understand and characterise potential users of a software product through a collaborative process. During this product conceptualisation stage, the customer ideas are captured through a survey questionnaire. A new theory of Technologies, Attributes, Consequences, Values, Attitude and Satisfaction (TACVAS) is generated though Technology Adoption Model (TAM), Theory of Reasoned Action (TRA), Theory of Planned Behaviour (TPB) and Means–end Chain models.
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