Abstract
The rubber tree is considered one of the most important economic crops in Thailand generating a large amount of income for the country. The problem of rubber prices that have been continuously declining since 2012 is a critical issue that requires an appropriate solution. Consequently, a study to understand the demand and supply model of rubber along with data collection and visualization of rubber planting in Thailand are highly essential. A finding from this paper presents that there is an excessive supply of rubber over its demands. Accordingly, one of the proposed solutions to solve the rubber price problems is that the Thai government should have strict control over rubber planting areas in Thailand as the rules specified in agro-economic zones. Another proposed solution is that the Thai government may include some provinces in the northeast of Thailand in agro-economic zones as these areas also generate a high volume of rubber. Keywords—rubber price, data visualization, web scraping, system dynamics, causal loop diagram, agro-economic zone.
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