Abstract
This paper intends to describe, analyze, and reflect on the presence of K-Pop in the cybernetic environment, as a cultural and artistic manifestation of the XXI century, as well as to study and evaluate the participation of the band BTS (and its fan community) in the social network Twitter, looking for an understanding of its identity and contribution to the cyberculture universe. The importance of “Korean Pop” for the global music industry is, in present times, an undeniable fact, because of the success of several artists and groups of Korean heritage and/or managed by labels from South Korea that have been occupying the top places in charts previously dominated by Anglo-Saxon performers. The band Bangtan Sonyeondan, known worldwide as BTS, formed by Big Hit Entertainment in 2010, is pointed by the critics and specialists as one of the most successful and mediatic groups of the last years. The comparisons between the Beatlemania from the 60s and the behaviour of its fan base (self-proclaimed Army) are quite common. In this context, we intend to study this cultural phenomenon as a new form of culture and interaction between artists and admirers, using social media and new socialization techniques created and adapted to cyberspace.
 
 <p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0875/a.php" alt="Hit counter" /></p>
Highlights
We see that the evolution in the concept of organizational communication has been influencing the public sector in this sense
The liberalization of markets, the prosperity that was experienced in Europe at the end of the 20th century, and privatizations in the public sector led to an increase in the supply of services, many of which were previously exclusive to the State
Strategic planning will allow determining the orientation of the organization's communication plan, clearly defining who the audiences are and their needs, developing products and processes that respond to those needs and transferring the resulting plans to the operational forces (Matos, 2000 : 3)
Summary
The methodology used refers to the observation and consultation of the musical group's official accounts and survey of the data obtained from them - using digital tools that allow this study and evaluation - as well as the success and evolution of hashtags and official campaigns promoted on behalf of the BTS. It seeks to establish a connection between the object of study and cybernetic space: what are the common characteristics? It seeks to establish a connection between the object of study and cybernetic space: what are the common characteristics? What are the advantages that the band derives from its presence in digital? Is cyberspace essential in promoting and managing K-Pop
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
