Abstract
The objective of this research is to gauge the level of customers’ awareness on Green Banking products and services by commercial banks in Mauritius. Additionally, this research investigates the opinion of customers as regards to Green Banking concept and evaluates the influence of the Green Banking initiatives adopted internationally on Mauritian customers. The primary data was collected through a sample of 200 questionnaires from customers and using SPSS software to generate the descriptive results. From the mean analysis obtained for influence of Green Banking products and services on bank customers, it can be noticed that advertising for e-statements, internet banking, and mobile banking amongst others was not influenced greatly by respondents. However, the majority of the respondents rated positively to the efficiency of green projects/CSR that is implemented by green banks in Mauritius. It can also be noted that most of the respondents make use of e-statements with a mean score of 3.53 followed by the use of internet banking and mobile banking with higher mean scores.
Highlights
The past decade has witnessed a growing importance of the banking sector worldwide as most major economies have become highly dependent on the sound functioning of the financial and capital markets
From the mean analysis obtained for influence of Green Banking products and services on bank customers, it can be noticed that advertising for e-statements, internet banking, and mobile banking amongst others was not influenced greatly by respondents
The majority of the respondents rated positively to the efficiency of green projects/CSR that is implemented by green banks in Mauritius
Summary
The past decade has witnessed a growing importance of the banking sector worldwide as most major economies have become highly dependent on the sound functioning of the financial and capital markets. The emerging concept of green banking has been investigated in different countries [1] [2] [3] [4] [5]. These studies suggested that sustainability in the banking sector can take two forms. Banks can change their routine operations through recycling programs, paperless banking, using energy efficient resources, and support for community events for reducing pollution and so on or they can adopt lending and investment strategies to promote environmentally responsible projects and can develop green products to ensure the sustainability in their core business
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