Abstract
Technological innovation and society are interrelated. Therefore, only in the opposing and unified social practice to grasp the technological innovation, and only the technological innovation itself as a cultural practice to understand the process of technological innovation. In the perspective of the social shaping of technology, Technological innovation is a cultural choice. Technological innovation proceeds in hardship in the social culture. Technological innovation implementation in the choices of multi-culture conflict. Guidance of technological innovation subject values for technological innovation behavior. In this sense, technological innovation has become a process developing and utilizing “new technology” to construct “new society”, The interaction between technological innovation and society creates a new culture—technological innovation culture.
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