Abstract

African American insurance companies, since the 1960s, have experienced a significant decline in their profitability and stature. Because of recent racial desegregation, which in an economic sense consists of white-controlled businesses and black consumers increasing their interaction with each other, black insurers are waging an increasingly difficult struggle to survive. It appears the only way African American insurance companies can counteract this disturbing trend is to voluntarily merge into one “mega” company. Such a maneuver would empower consolidated black insurers to better serve African American consumers and to make definitive inroads in cultivating the burgeoning African consumer market.

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