A cross-sectional survey measuring social norms, personal norms and altruistic values across responsible computer consumption life cycles

Abstract

Purpose This study makes a unique contribution to the knowledge by investigating the mediating role of the social and personal norms across the acquisition, use and disposal stages of the responsible computer consumption lifecycle. Originality As the pioneer study conducted in Asian countries that provides integrative and holistic comparison on the mediating effect of personal and social norms with regards to responsible computer acquisition, use and disposal. Additionally, this study makes a theoretical contribution to the responsible computer value-behaviour relationships in an emerging market context. Methodology A large sample of 1000 questionnaires collected from 8 developed cities in Malaysia with the highest level of computer literacy, making this study capable of being generalized to the Malaysian population. Findings Social norms mediate the relationship between altruistic values and social norms at the acquisition and disposal stages. Personal norms mediate the relationship between altruistic and social norms at the acquisition and disposal stages.