Abstract

This study sought to provide empirical evidence on the effect of social capital indexes on the poverty status of the rural household in Nigeria. Multistage sampling procedure was used to collect primary data using pretested and structured questionnaire. Analytical techniques employed include descriptive statistics, FGT measure of poverty, probit model and marginal effect analysis. Findings from the study showed that the mean age of the household heads in the study area was 50.67 ± 12.76. It was observed that most households were headed by male (89.00%). Mean expenditure among the households in the study area was N11,877.00 ± N7,066.80 per month. About 60.00% of the households in the study area were poor. Membership density index indicated that household heads within the age range of 41 - 60 years (or 44.95%) were members of more social capital networks compared to other age groups. Payback period (β = 0.022, p< 0.05), amount of microcredit received (β =0.001, p<0.1), microcredit processing time (β = -0.338, p< 0.01), cash contribution (β =0.012, p< 0.05), meeting attendance (β =0.007, p< 0.1), membership density (β = -0.047, p< 0.01) and labour contribution indexes (β = -0.008, p< 0.05) were the significant determinants of household’s poverty status among the sampled households. The concluded that poverty level was very high in the study area and that social capital indexes were major factors influencing households’ poverty status. Therefore, encouraging the poor households to join and participate in social capital networks could help to improve their poverty status.

Highlights

  • Colour plays an important role in our life

  • From 960 colour choices, the white colour was the most selected colour with 17% of the total choices, followed by the yellow (12%),black (11%), blue and no (10% each), violet, red, green and orange (9% each), and gray the least selected colour (5%).This result agrees with Naz and Epps as white obtained the highest percentages of responses within range of colours tested (Naz & Epps, 2004)

  • This is followed by no colour for tense mood

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Summary

Introduction

For art and design products, designers consider careful use of colour in order to form product identity and differentiate brands. Sensible use of colour could influence consumer mood and feeling positively or negatively which subsequently affects consumers’ attitude including purchase decision and preference. Understanding the psychological impacts of colours including associated emotions evoked by them is vital to enhance marketing design products (Singh, 2006). Some research studies have focused on the evaluation of emotional response of color, named colour emotion or color-emotion associations. This is in order to establish links between colours and emotions. Consumers formulate associations including colour emotion association which could be powerful predictors of their behaviour. Marketers can whether clarify their own color strategies employing existing associations or develop new color associations for products that they can control (Priluck Grossman & Wisenblit, 1999)

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