A cross-cultural validation of the structural model of online shopping

Abstract

Due to the technological developments and industrial changes , studying for the future has been attached great importance. According to the forthcoming ubiquitous computing environment or smart environment, it is necessary for a country and an enterprise to forecast the future or foresight the future technologies . Although many countries have been doing the foresight, it is difficult for the enterprise to try future foresight activity, because the foresight activity needs lots of the costs and time for good results. Also, almost methodologies used in foresight are suitable for country level foresight projects. In this research, a methodology is developed for an enterprise to use easily, and a case based on the proposed methodology is presented. The proposed foresight methodology is developed based on the traditional forecasting methods, FAR, Future Wheel, and Scenario. Especially, the methodology focused on the customers of a company.