Abstract
The primary purpose of this study was to trace the origin of major motivational factors for festival attendance used in previous studies. In addition, the study showed that these motivational factors are not suitable for use in festival planning or design, thereby highlighting the need for brand-new motivational factors for festival attendance to be developed in the future. A meta-analysis of 46 research articles was conducted and 70 motivational factors for festival attendance were extracted. These factors were divided into the following five categories: socialization, escape, excitement, learning, and shopping. However, since these motivators were taken from studies related to motivators for tourism, the authors argue that they are not suitable to be used in regards to festival attendance. The main contribution of this study is to provide clear-cut evidence of the need to conduct future students that focus exclusively on motivations for festival attendance.
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