Abstract
Persuasion can be defined as a scientific art which is closely connected with our life .Linguistically speaking, persuasion is achieved through many techniques termed "persuasive devices". These persuasive devices are covered in different domains of life. Accordingly, persuasion has been defined in various methods according to communication as ''a communication process in which a communicator searches to draw out a desired response from his receiver''. This paper investigates different strategies of persuasion used by different people in different domains of life and how those strategies differ when used in election parliament. The aim of this paper is to find out the strategies of persuasion used by different people and specifically in the election Campaigns. It is hypothesized that Americans use different strategies of persuasion in order to affect others by changing their beliefs, attitudes and so on. This paper explains what is meant by the term "critical discourse analysis", (henceforth CDA), elaborates on the political discourse analysis and shows how it differs from (CDA).Outlining persuasion with its strategies which are used to influence on the others. Besides, it analyzes the data selected for this study which is the speeches of Hillary Clinton and Donald trump through the polling, then discusses the results and conclusions.
Highlights
The term "Critical" is used in order to show the connection like the connection between language, ideology and power
Snyder and Higgins (1990) state that ''political discourse is a domain of discourse analysis that is focused on discourse in political form like debates, speeches and hearings.''
This paper has focused on the way that persuasion is used in the election parliament
Summary
The term "Critical" is used in order to show the connection like the connection between language, ideology and power. These connections may be hidden from people. According to Wodak and Meyer (2001), CDA is involved with analyzing relationships of dominance, control and power. This means that the goal of critical discourse analysis is investigating the social inequality as it is expressed, signaled or constituted. Van Dijk (1998) states that (CDA) is a domain that is occupied with different texts to discover sources of bias, dominance and power
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