Abstract

Abstract In public discourse, the issue of gender-based violence (GBV) has appeared as the seeds continuously sown by contemporary hip-hop music videos. The ongoing incidents of gender-based violence raise a question about the authenticity of the content of contemporary hip-hop music videos. Therefore, this paper aims to present a critical discourse regarding the influence of contemporary hip-hop music videos on gender-based violence from this background. In this study, critical discourse analysis was employed as a vigorous methodology to assess the influence of contemporary hip-hop music video. This paper establishes that young people are greatly disturbed by the misogyny in hip-hop music videos that encourage men to treat women as sex objects instead of human beings. The findings reveal that hip-hop music videos’ misogynistic lyrics trigger young people to be violent towards parents, irresponsible, and sexually active from a young age. The paper concludes by recommending that the entertainment media prohibit controversial hip-hop music videos with physical violence, sexual content, unethical dances such as lap dances, twerking, gyrate-and-grind dances, and sex-starved-maniac dances.

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